MyTalent has been featured in Vents Magazine, a leading music and entertainment publication, covering our nationwide artist discovery contest launching in the Philippines.
The Contest
The article details how MyTalent's competition format works: artists upload performances — original songs, covers, or live recordings — and progress through several competition rounds. Performances are evaluated by industry professionals, while fans actively support and promote the artists they believe deserve wider recognition.
The winning artist will receive:
- A record deal
- International radio airplay
- An interview in a major music magazine
Why the Philippines
Vents Magazine highlights the Philippines' deep-rooted music culture as the reason behind choosing it as MyTalent's first launch market. From church choirs and school performances to live shows in small venues and viral social media covers, music is woven into everyday life across the country.
"There is an incredible amount of talent in the Philippines," said Andre Myhre. "You see musicians performing everywhere, and the fans are extremely passionate about supporting artists."
Myhre, who previously toured the Philippines as a member of Metal Heads With Broken Hearts, spoke from first-hand experience: "The crowds were incredibly supportive. The energy from Filipino audiences is something you don't forget."
Fans as Discoverers
A core theme of the article is MyTalent's approach to putting fans at the center of music discovery.
"We wanted to build something that allows fans to be part of discovering the next artist," Myhre said. "Music discovery shouldn't only be controlled by algorithms or industry insiders. Fans often recognize great music before anyone else."
Supporters earn points by following artists, sharing referral links, and participating in the community — redeemable for cash, exclusive merchandise, early music access, event invitations, and sponsor-backed prizes.
Artist Perspective
The feature also includes the voice of Val Caroche, an independent artist from the Filipino live music circuit:
"Filipino musicians have incredible ability and passion. The challenge has always been getting the opportunity for people outside your immediate circle to hear what you're doing."
"When listeners feel connected to an artist early on, the relationship becomes much stronger."
The 70% Model
Vents Magazine notes MyTalent's distinctive economic model — 70% of all platform revenue is returned to its user community, including both artists and fans. This sets a new standard compared to traditional platforms where the majority of revenue stays with the platform itself.
Join the Backstage Program
The launch begins with the Backstage early-access program, where the first group of artists can join ahead of the global launch on June 1. Sign up at mytalent.com to get early access.
Read the full article on Vents Magazine →