Discovering the Next Generation of Artists
MyTalent, a new music discovery platform connecting artists, fans, and music industry professionals, has announced the launch of the MyTalent Artist Competition, a global competition designed to spotlight emerging talent from around the world.
The competition begins immediately and will run until June 13, 2026, celebrating the official launch of the MyTalent App on June 1, 2026.
Artists from any country can participate, provided they meet the eligibility requirements and complete their registration on the MyTalent platform before the deadline.
The competition is designed to help unsigned artists gain visibility, grow their fanbase, and connect directly with industry professionals.
Who Can Join
The competition is open to independent artists and bands worldwide.
To be eligible:
- Participants must be 18 years or older
- Participants must not be signed to a major label
- Participants must not be affiliated with major corporate sponsorships
- Participants must own the rights to the music they submit
Artist registration closes on June 1, 2026 at 11:59 PM (UTC).
How to Participate
To officially enter the competition, artists must complete the following steps.
1. Register on MyTalent
Create an account on the MyTalent platform. https://www.mytalent.com/register
2. Post Your Performance Video on Social Media
Record or upload a demo or live performance video and post it on at least one of the following platforms:
- TikTok
- YouTube
You can post on multiple platforms to reach more fans.
Your video must be public so people can see it.
3. Tag MyTalent in Your Post
When you publish your video, you must tag MyTalent so we can find your entry.
Below are the official MyTalent accounts for each platform.
TikTok
Tag: @mytalent.com
https://www.tiktok.com/@mytalent.com
Tag: @mytalentcom
https://www.instagram.com/mytalentcom/
Tag the page:
https://www.facebook.com/profile.php?id=61587017826402
YouTube
Mention or link to:
https://www.youtube.com/@MyTalent-com
Tag the MyTalent company page:
https://www.linkedin.com/company/111022350
Example
If you post your video on Instagram:
- Upload your video
- Write a short caption
- Tag @mytalentcom in the post
If you post on TikTok:
- Upload your video
- Write a caption
- Tag @mytalent.com
This helps the MyTalent team and fans discover your entry.
4. Publish Your Video on the MyTalent App
Beginning June 1, 2026, all participating artists must also upload their competition video to the MyTalent app.
This allows:
- Fans to discover your music
- Industry professionals to watch your performance
- Your video to receive engagement inside the platform
Tip for Artists
You are encouraged to share your video with your fans and community.
The more people who see your performance, the more engagement and support you can receive during the competition.
Competition Timeline
- Competition Start: March 4, 2026
- Artist Registration Deadline: June 1, 2026
- MyTalent App Launch: June 1, 2026
- Competition End Date: June 13, 2026
All activity during this period will contribute to the final score.
How the Winner Is Selected
The competition winner will be determined based on a combined scoring system that reflects both audience engagement and artistic quality.
The final score will consist of:
Referral Points
Artists earn points when fans and supporters join the MyTalent platform through their referral link.
Musicality
Industry professionals, artists, and producers will evaluate each submission based on:
- Musical talent
- Originality
- Performance quality
- Artistic potential
Fan Engagement
Fan support will also play a role through likes on the artist's competition video, reflecting real audience engagement.
This balanced evaluation system ensures that both talent and community support contribute to the final result.
Prize Package
The winning artist will receive a comprehensive career development package designed to launch their music internationally.
Professional Mastering
The winning track will be mastered by Dave Collins, one of the most respected mastering engineers in the music industry, who has worked with artists including:
- Soundgarden
- Bruce Springsteen
- Madonna
- Metallica
- The Police
Grammy-Winning Production Support
Depending on the musical genre, the track will also be mixed by a Grammy-winning producer specializing in the artist’s style.
Global Music Release
The winning track will be released through Umbrella Records, MyTalent’s partner label, and distributed worldwide through Sony’s global distribution network.
Global PR Campaign
The release will be supported by an international press campaign targeting:
- Radio stations
- Media outlets
- Music journalists
- Industry professionals
International Radio Promotion
The track will be pitched to international radio stations relevant to the artist’s genre.
Media Exposure
The artist will receive exposure through international music media and industry publications.
Custom Artist Merchandise
The winning artist will receive 100 custom-made merchandise items for their band, produced by Dark Melt Clothing.
A Platform Built for Artists
The MyTalent platform is designed to create a new ecosystem where artists can grow their audience while fans actively participate in discovering the next generation of music talent.
By combining community engagement with professional industry evaluation, MyTalent aims to build a fair and transparent environment for emerging artists.