This marks the launch of our Beyond the Stage series, where MyTalent goes beyond performances to capture closeups from across the world, spanning artists, fans, clubs, sports, and the culture that connects them. We begin with The Courettes, a band whose journey from scratch to a global following sets the tone for what this series is all about.
On site at Little Steven’s Underground Garage Cruise
Under the blazing heat of the pool stage, The Courettes delivered what they describe as “the hottest show we’ve ever done.” And that’s coming from a band with roots in Brazil.
But extreme conditions are nothing new for a duo that has built its career through relentless touring, consistency, and a deep connection to the music community.
Built from Scratch
When asked how they got to where they are today, the answer is simple, but far from easy:
“We work a lot.”
Over the past eleven years, The Courettes have played nearly 1,000 shows, averaging more than 100 performances a year. Alongside that, they have released five albums. All part of a steady, long term effort to grow something real.
“We just built it up from scratch,” they explain. “We wanted to write better songs, play better concerts, and just keep going.”
No shortcuts. No overnight success. Just consistency.
No Pay to Play
In an industry where many emerging artists feel pressured to pay for stage time, The Courettes take a clear stance:
“You don’t need to. It shouldn’t work like that at all.”
Instead of buying their way in, they focused on building relationships, reaching out to venues, collaborating with other bands, and learning through experience. Early on, without booking agencies, they handled everything themselves.
“We contacted venues, shared our music, asked other bands for advice. It was all about figuring it out step by step.”
Community Builds Everything
A key part of their journey has been openness within the music community, something they believe is often underestimated.
“We think it’s important to share information with other musicians. Who to work with, and who to avoid.”
This exchange of knowledge, combined with mutual support between bands, helped them grow organically. Audience by audience. City by city.
“You might start with 20 or 50 people in the crowd. But they tell their friends. And slowly, you build something.”
Over time, that momentum leads to better venues, better fees, and most importantly a loyal fanbase.
A Smarter Way Forward
That same philosophy aligns closely with what MyTalent aims to do, bringing together artists, fans, venues, and industry professionals into one connected ecosystem.
Because as The Courettes point out, the traditional path is tough:
“You have to go through many rounds, make mistakes, and face disappointments before it works.”
Better access to information and collaboration can accelerate that journey and help more artists succeed without unnecessary setbacks.
Want to Open for The Courettes?
For emerging bands looking for opportunities, the answer is refreshingly straightforward:
“Write to us.”
Despite now working with booking agencies across Europe, the UK, and the US, The Courettes still stay hands on and accessible.
“We try to answer everyone. Just send us your music.”
While final decisions can depend on venues as well, they remain open to discovering new talent. And if they like what they hear, they will do what they can to make it happen.
The Takeaway
The Courettes’ story is not about luck. It is about consistency, community, and doing the work.
From small crowds to global stages, they prove that building something meaningful in music still comes down to showing up, playing, connecting, and repeating the process.